There is a popular belief in the business fraternity that Customer Relationship Management (CRM) is no more than just a type of software for efficient business management. However, this perception is not true because in today’s perspective, a CRM can be considered to be nothing less than a business strategy to win, retain, and expand customer relationships that translate into profits for the business. However, for a CRM to deliver the desired results, it is important that the technology behind the same fits your specific needs and supports a strategy that is genuinely focused on the customers.
Here are some of the top benefits of CRM: CRM functions across the organization to bring together information related to marketing, sales, and the customers. By doing this, CRM can be helpful for 

• Retention of the existing base of customers by offering them more efficient service.
• Offering new opportunities to the existing customers for improved sales volume.
• Automation of the sales and marketing processes.
• Improved tracking and management of business performance.
• Faster deal closure by tracking the most important information centrally.
• Efficient tracking of all customer interactions, leading to the streamlining of the account management process.
• Improved pipeline management through performance tracking in terms of sales quota.
• Saves valuable time by improving communication within and between the teams.
• Improving the field sales performance by proving all key information via mobile devices.